Expanding the wellness program in an organization from inception as a part time employee to a global initiative is no easy task, especially when wellness doesn’t typically get a seat at the table. Today’s guest, Cassie Buckroyd, Wellbeing Programs Manager at Columbia Sportswear Company, has done just that and believes the secret to her success lies in partnership and collaboration.
With more than 20 years in various health and wellness roles, Cassie Buckroyd has created a wellbeing program that is a cornerstone to the total rewards and talent programs at the company.
In this episode, Cassie explains her role as Wellbeing Manager and the process of spearheading Columbia’s COVID response team. She shares how parts of her job have taken her out of the traditional scope of wellness, how some of these opportunities have expanded and shaped her career, and the skills she’s utilized along the way.
Cassie discusses some of the challenges she’s experienced, including not always being given a seat at the table, and offers wellness professionals a tangible tip to expand their scope.
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Interview Highlights (with timestamps):
- [7:09] Cassie’s role as Wellbeing Manager
- [10:35] Spearheading the COVID response team
- [15:43] Tasks outside of the traditional scope of wellness professional
- [22:33] Cassie’s career progression
- [31:56] Skills Cassie has utilized to see her wellness career growth
- [34:11] Challenges Cassie has experienced
- [41:38] Cassie’s tangible tip
Mentioned in this episode:
Cassie’s career spans more than 20 years in the health and wellness industries. For the past 15 years, she has worked with employers across varying industries, ranging from small businesses to Fortune 100 employers on wellness program strategy, implementation and evaluation.
She has led Wellbeing at Columbia Sportswear Company (CSC) for the past 6 years, where she has grown the program from inception to what is currently a global initiative and cornerstone of total rewards and talent programs. Cassie oversees the Wellbeing Team at CSC, which includes benefits, HR digital communications and wellness.
Cassie is a native Oregonian, residing in Portland, OR. She received her Master of Public Health degree from Portland State University and Bachelor’s degree in Psychology at Oregon State University. She serves on the Board of Directors for the Westside Transportation Alliance, a nonprofit which works directly with employers to enhance economic opportunity, improve health, and foster a livable community via transportation options.
In her free time, she can be found mostly in the outdoors, running, hiking and backpacking around the Pacific Northwest.