The Redesigning Wellness Podcast

223: Columbia’s Total Wellbeing Model with Cassie Buckroyd, Wellbeing Programs Manager at Columbia Sportswear Company


Expanding the wellness program in an organization from inception as a part time employee to a global initiative is no easy task, especially when wellness doesn’t typically get a seat at the table.  Today’s guest, Cassie Buckroyd, Wellbeing Programs Manager at Columbia Sportswear Company, has done just that and believes the secret to her success lies in partnership and collaboration.

With more than 20 years in various health and wellness roles, Cassie Buckroyd has created a wellbeing program that is a cornerstone to the total rewards and talent programs at the company. 

In this episode, Cassie explains her role as Wellbeing Manager and the process of spearheading Columbia’s COVID response team. She shares how parts of her job have taken her out of the traditional scope of wellness, how some of these opportunities have expanded and shaped her career, and the skills she’s utilized along the way.

Cassie discusses some of the challenges she’s experienced, including not always being given a seat at the table, and offers wellness professionals a tangible tip to expand their scope. 

This podcast episode is brought to you by Workplace Money Coach.

Workplace Money Coach’s Living Paycheck to Purpose financial empowerment program leads participants through thought-provoking activities and interactive discussions that help to cultivate a mindset around money so they can continue to thrive in their financial lives. 

In order to serve your employees in a safe and healthy way, Workplace Money Coach can provide programming and one-on-one financial coaching in a live, social distance setting as well as a virtual option.  

Here is what participants of the Living Paycheck to Purpose program are saying:

“Shane at Workplace Money Coach was an impressive vendor from all aspects of professionalism, quality, useful/valid information, and facilitation. All around, this was a great experience both as a coordinator and participant.” 

Isiah wrote:

“This was probably one of the most important classes of my lifetime, and it couldn’t have come at a better time with the pandemic and social distancing giving many of us just the time we needed to sit back and evaluate our expenses and where our money has been going. I for one will be putting everything I learned into practice in some form or another, thanks for everything.” 

As a bonus to their Living Paycheck to Purpose program, Workplace Money Coach is offering my listeners a complimentary coaching session for all participants of the program so employees can get individualized attention for their financial situation. Just mention that you heard about the program through the Redesigning Wellness Podcast. 

Workplace Money Coach has trained facilitators across the country ready to help improve the financial lives of your employees. 

You can learn more about Workplace Money Coach’s financial empowerment program and schedule a call to see if the Living Paycheck to Purpose program is right for your employees by visiting

Interview Highlights (with timestamps):
  • [7:09] Cassie’s role as Wellbeing Manager
  • [10:35] Spearheading the COVID response team
  • [15:43] Tasks outside of the traditional scope of wellness professional
  • [22:33] Cassie’s career progression
  • [31:56] Skills Cassie has utilized to see her wellness career growth
  • [34:11] Challenges Cassie has experienced
  • [41:38] Cassie’s tangible tip
Mentioned in this episode:
Full Bio:

Cassie’s career spans more than 20 years in the health and wellness industries. For the past 15 years, she has worked with employers across varying industries, ranging from small businesses to Fortune 100 employers on wellness program strategy, implementation and evaluation.

She has led Wellbeing at Columbia Sportswear Company (CSC) for the past 6 years, where she has grown the program from inception to what is currently a global initiative and cornerstone of total rewards and talent programs. Cassie oversees the Wellbeing Team at CSC, which includes benefits, HR digital communications and wellness.

Cassie is a native Oregonian, residing in Portland, OR. She received her Master of Public Health degree from Portland State University and Bachelor’s degree in Psychology at Oregon State University. She serves on the Board of Directors for the Westside Transportation Alliance, a nonprofit which works directly with employers to enhance economic opportunity, improve health, and foster a livable community via transportation options.

In her free time, she can be found mostly in the outdoors, running, hiking and backpacking around the Pacific Northwest.