Arthur Wood spoke about the importance of purpose at WELCOA’s summit this year. One thing that really resonated with me was how purpose doesn’t have to be a grandiose thing to find but rather something you can find in what you do.

Arthur Woods is a social entrepreneur named on the list for Forbes 30 Under 30, a keynote speaker and advisor to leading brands around the world on the ways we help people grow and realize their potential at work.

He is the Co-Founder of Imperative, a breakthrough learning and development platform that has pioneered the way we measure and grow purpose within organizations. Arthur came from Google where he led operations for YouTube’s Education division and oversaw YouTube for Schools

In today’s interview we discuss how Imperative came to be, Arthur explains the Purpose Economy and the benefits of companies focusing on purpose. He calls purpose a cross generational need and he demystifies purpose for us. Arthur also disputes how purpose is needed by everyone regardless of economics.

Biggest Takeaways You Don’t Want to Miss:
  • The idea for Imperative started while he was at Google and found that many people wanted to make a difference and the purpose of their work was declining (due to increased company growth).
  • Purpose is the reason we work beyond financial rewards or recognition (the core things that drive us).
  • Purpose is not something that was born yesterday but rather shaped in your early life experiences.
  • Put your oxygen mask on first: before helping others to find their purpose, find yours. Lead with purpose in your own work.
Check out these highlights (with timestamps): 
  • Purpose is a need across generations and industries. [7:22]
  • Arthur’s reaction to lower wage employees finding purpose. [11:25]
  • Why a company should focus on purpose [14:40]
  • What a manager can do to help their team tap into their purpose [17:40]
  • Imperative’s framework of Impact, Values and Craft [23:50]
  • Arthur’s recommendation for the first step wellness pros can take when focusing on purpose. [31:05]
Mentioned in this episode:

Taproot foundation

Bain and Company study

Imperative website: https://www.imperative.com/

Full Bio:

Arthur Woods is a social entrepreneur named on the list for Forbes 30 Under 30, a keynote speaker and advisor to leading brands around the world on the ways we help people grow and realize their potential at work. He is the Co-Founder of Imperative, a breakthrough learning and development platform that has pioneered the way we measure and grow purpose within organizations. Imperative has powered the largest global research on purpose in the workplace, working with a wide range of organizations from LinkedIn and MetLife to Sony. Arthur is a three-times TEDx speaker, World Economic Forum Global Shaper, a New York Venture Fellow and sits on the Boards of the

Georgetown Technology Alliance, Social Impact 360 and Out in Tech. Arthur came from Google where he led operations for YouTube’s Education division and oversaw YouTube for Schools. Arthur co-founded Social Impact 360, the leading collegiate social enterprise education program and co-founded Out in Tech, the largest global LGBTQ technology community. Arthur studied Operations and information Management at Georgetown University and Project Management at Stanford University. He contributes to Fast Company’s Purposeful CEO series.

Twitter: @ArthurWoods
Linkedin: https://www.linkedin.com/in/arthurwoods/