One thing many of us struggle with is communication and how we persuade people to join our programs, convince leaders to give us resources, ask our boss for a raise….the list goes on and on for why we need to develop persuasive communications.

People have a gazillion things going on and you need to get them to WANT to get involved. This isn’t about trickery but rather people feeling called to action.

Today’s guest is Jeff Tippett, speaker, author, and entrepreneur. He considers himself a motivational teacher. That means he delivers actionable content with high energy and passion all while seeking out a heartfelt connection with his audience.

In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm, and has worked with renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, plus others.

Jeff and I discuss how he defines persuasive communications, how using them has helped him personally and professionally, steps to building persuasive communications and his top tip for you to start being more persuasive. I love the honor of learning from someone outside of our field because we have to get out of our wellness silos to expand our knowledge base.

Not only has Jeff shared him wisdom on this episode but he’s teaching a masterclass for those that join my upcoming training, Next Generation Wellness: From Theory to Practice.

Biggest Takeaways You Don’t Want to Miss:
  • Persuasive communication is the process of finding alignment that leads to mutually beneficial results.
  • It’s not about taking on a new persona.
  • Jeff has made the mistake of messaging around what he wanted, not what the other party wanted.
  • There are 3 key steps to building persuasive communications: messaging, positioning and becoming a person of influence.
  • Use the word “you” as quickly as possible when developing persuasive communications.
  • People buy for emotional reasons, not logical reasons.
  • We live or die based on our ability to persuade others.
Check out these highlights (with timestamps):
  • The biggest pushback Jeff hears when talking about persuasive communication [8:24]
  • The two words you want to listen for to know if you have really persuaded someone or if you’ve fallen into the trap of manipulating them [9:44]
  • Jeff’s story of how persuasive communication helped him in his personal life [11:16]
  • How Jeff had to walk away from what his client wanted and what he wanted to #FreetheMimosa [17:19]
  • The first thing Jeff does to get rid of all of the ideas in his head [26:50]
  • Loss aversion versus prospect theory: the risk of losing something will move you faster [33:00]
  • To become a person of influence, go extremely narrow in your focus (have a niche instead of being a generalist) [37:45]
  • Jeff’s steps to helping others win [43:00]
  • Jeff’s tangible tip to better persuade others [51:20]
Mentioned in this episode:

My new training: https://redesigningwellness.com/impactandinfluence/

Jeff’s website: jefftippett.com

Text the word “persuade” to 66866

Jeff’s blog example

Full Bio:

Jeff Tippett is a speaker, author, and entrepreneur.

Jeff considers himself a motivational teacher. That means he delivers actionable content with high energy and passion all while seeking out a heartfelt connection with his audience.

Jeff publishes regularly on his blog and through traditional articles—especially for associations. He has completed his first book and is working on his second.

Jeff’s first book, Pixels Are the New Ink: 3 Steps To Digital Domination in Your Industry, teaches thought leaders how to make money by sharing information already in their head – online.

His second book, slated for late Fall 2018, is tentatively titled: Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need. His bold statement is that we all live or die based on our ability to persuade.

In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm, and has worked with renowned brands like Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, plus others.

In 2017 Jeff purchased a speakers bureau, rebranded, set a new direction, made it profitable, and exited in 2018.

The heart and soul of Jeff’s presentations are the emotional story he tells of adopting his youngest daughter from Haiti while the country’s government was collapsing. Through this near death experience of navigating institutional bureaucracy and civil unrest in a third world nation, Jeff learned valuable lessons on how to persuade others without ever manipulating. Jeff unpacks these secrets of the superpower of persuasion in every presentation.

 

Follow Jeff on Twitter @jefftippett