The Redesigning Wellness Podcast

015: 8 Secrets to Effective Employee Communication with Wendy Haan, SVP Hope Health

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A common statement you may hear from your employees about your wellness program is “but I didn’t know”. You may chock that up to the employee just making an excuse because you feel you’ve communicated clearly. Besides, you’re sick of communicating the message so everyone must be aware, right?

In a survey by Prescient Digital Media, only 13% of employees reported participating in their intranet daily—31% said they never do. If you are using your intranet as your sole communication method, you are missing a large part of your employees. That’s why it’s so important to get your wellness communications right.

What’s the point in investing your time and money on a wellness initiative if no one knows about it? That’s why I’m spending another podcast on effective communications.

This episode features Wendy Haan. Wendy Haan is a worksite health and wellness marketing professional with more than 20 years of communications experience. On a daily basis, Wendy helps clients strategize communication plans with the right mix of media, frequency and content to fit their culture and connect with employees on a personal level.

Wendy also oversees all of the content and inbound marketing for Hope Health, providing cutting-edge tips and information to wellness professionals and committees on the latest in wellness communication trends. Wendy holds a Bachelor of Marketing degree. After hours, you’ll find Wendy volunteering her time as a Master Gardener, or with her husband enjoying the deep woods in beautiful northern Michigan.

In this episode, we talk about:

  • Tells us about Hope Health and what she does for them
  • Common barriers she sees when working with clients
  • The reasons why communication is so important when it comes to worksite wellness (and life in general)
  • Why you shouldn’t solely rely on email (or Open Enrollment) to communicate.

Wendy walks us through the 8 Secrets to Effective Employee Communication (see Infographic link below):

  1. Understand your audience and their needs (right people at the right time)
  2. Timing
  3. Message
  4. Clarity
  5. Concise (thorough but brief)
  6. Language (don’t use corporate speak)
  7. Tone
  8. Channels

Finally, Wendy tell us the #1 thing you need to do to get employees to read your communications.

Links:

White paper:  Make Employee Communications Your Top Priority to Supercharge Organizational and Employee Wellbeing

8 Secrets Infographic